Land Essentials

jaimi-lee fitzgerald, founder & head of brand

What do you have for breakfast? 

I typically don’t eat breakfast. On waking I have a glass of my LAND lemon juice powder, followed my a filtered coffee. I’ll then have my first meal of the day around mid-morning/lunch time - this will either by a protein smoothie with almond milk & nut butter or a tuna and vegetable bowl with seaweed.

What is your biggest health non-negotiable? 

Movement 100%, I’m also a pilates instructor and for me moving everyday is an absolute non-negotiable. I love a mix of walking, reformer and/or mat pilates, weights and bike riding. We all should move more!

What is your favourite daily ritual? 

Definitely my morning lemon water & filter coffee. If I have to run and teach a pilates class this is rushed, however if it’s a morning where I don’t have a commitment I take this really slow and be intentional about it ~ walking with my coffee in hand, or sitting and having a moment.

What is your biggest indulgence? 

A Friday night cocktail with a side of fries and olives. Doing this makes me feel like I’m in my own European summer & is my favourite indulgence moment.

What does sustainability mean to you?

For me sustainability is much more than just a word. I feel it gets thrown around a lot and isn’t used with intention. Sustainability is doing the best I can in all the outputs I have daily (personally and in business), to ensure better outcomes for the environment, the social landscape and my personal long-term health. If we were to individually consider each of these things, it’s amazing how much more ’sustainable’ our lifestyles become.

What does luxury mean to you?  

Luxury to me are things that you can’t necessarily see but you can really feel when you have it ~ the luxury of time, the luxury of space. Time flies so fast, and having more of it to spend how I please is what I would consider the greatest luxury. And space, it’s absolutely essential to my inspiration and productivity - being out in nature and among her space is my idea of luxury.

Why did you start your business?

LAND was dreamt up about 4 years ago, during a time in my life when I was travelling for work almost weekly. I worked in the Fashion Industry and loved it, I was travelling all over the world for photoshoots & meetings ~ it was everything I dreamed off and more. However, every time I travelled I really struggled to maintain by daily routines. I have memories of being in my hotel room, craving my morning lemon water & not being able to make it happen, or I’d be on a plane for 20+ hours and craving a healthy elixir. So, my Lemon Juice powder was born (ps. If you are on a plane with your lemon juice powder, simply order a cup of hot water) ~ the first product concept behind LAND. The brand took many different forms over the years, but landed back where it is now. I’m so excited to grow it with more incredible products in the coming year, all born with the same principle in mind; ritual essentials for wherever you LAND.